🛡️Brand Marketing Plan 📘
Integrated Brand Marketing Plan for ZAMASIZWE
CRISIS CENTRE
Introduction
ZAMASIZWE
CRISIS CENTRE is a community-based non-profit organisation based in Mhlasini
Village, Verulam, under the eThekwini Municipality. Our mission is to serve
vulnerable children, victims of gender-based violence, and families facing
hunger and poverty. This integrated brand marketing plan outlines how we intend
to build a strong, consistent, and values-driven presence both online and
offline.
Brand
Identity
Brand
Name:
Zamasizwe Crisis Centre ("Empowering Our Community, One Child at a
Time.")
Target
Audience
- Primary: Vulnerable children,
families in poverty, GBV victims in Verulam and surrounding communities
- Secondary: Local donors, community
volunteers, faith-based organisations, local businesses, media, and
government partners
Marketing
Objectives
- Increase brand awareness by
30% in the local community within 6 months
- Attract at least 50 new
online followers monthly
- Gain 10 recurring local
donors within a year
- Increase website visits and
blog readership by 40% through strategic content sharing
- Strengthen stakeholder
relationships through consistent engagement
Integrated Marketing Strategies
A. Digital Marketing
- Website/Blog: Publish regular blog posts featuring impact
stories, programme updates, volunteer highlights, and fundraising events.
- Social
Media:
Platforms: Facebook, Instagram, TikTok, WhatsApp Groups, Quotes/Success
stories, Donations, drives, upcoming events
- Email
Marketing:
Monthly newsletters with calls to action (donate, volunteer, and share).
- Special updates for
sponsors and long-term donors.
B. Community Engagement
- Awareness
Campaign:
school visits, community talks
- Workshops: GBV awareness, NPO
empowerment
C. Media and Public Relations
- Press Releases: Share major events and
success stories with local newspapers and radio
- Radio Interviews: Secure interviews on
community radio stations like Umoya FM
- Partner Profiles: Feature collaborative work
with churches, clinics, and local NPOs
D. Branding Materials
- Design and distribute
branded materials such as:
- Flyers, posters, and
banners
- T-shirts and volunteer
badges
- Information pamphlets in
English and isiZulu
Key Messaging Themes
- Community
Empowerment
- Education
for All
- Ubuntu
and Human Rights
- Food
Security and Nutrition
- Safety
and Healing for GBV Survivors
Monitoring
and Evaluation (Quarterly reviews)
Metrics
to track engagement:
- Social media engagement
(likes, shares, comments, reach)
- Donor and volunteer sign-ups
- Event attendance and
community feedback
.Tools and Platforms
- Canva – for designing visuals ,for
newsletters
- Meta
Business Suite –
for managing Facebook and Instagram
- Organisation’s
website – For volunteer/donor registrations
Conclusion
At
ZAMASIZWE CRISIS CENTRE, our integrated brand marketing plan is not just about
visibility—it's about building trust,
mobilising support, and driving impact in our community. Every post,
partnership, and programme is a step toward a future where no child in Verulam
goes hungry, uneducated, or unheard.
Be part of the movement
- Become a volunteer
- Donate to support our work
- Share our story
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