π‘️Brand Marketing Plan π
Integrated Brand Marketing Plan for ZAMASIZWE CRISIS CENTRE Introduction ZAMASIZWE CRISIS CENTRE is a community-based non-profit organisation based in Mhlasini Village, Verulam, under the eThekwini Municipality. Our mission is to serve vulnerable children, victims of gender-based violence, and families facing hunger and poverty. This integrated brand marketing plan outlines how we intend to build a strong, consistent, and values-driven presence both online and offline. Brand Identity Brand Name : Zamasizwe Crisis Centre ( "Empowering Our Community, One Child at a Time.") Target Audience Primary : Vulnerable children, families in poverty, GBV victims in Verulam and surrounding communities Secondary : Local donors, community volunteers, faith-based organisations, local businesses, media, and government partners Marketing Objectives Increase brand awareness by 30% in the local community within 6 months Attract at leas...