ZAMASIZWE CRISIS CENTRE: Online Reputation Management (ORM) Strategy 1. Set Clear Reputation Goals Objective : Build a positive and trusted online presence aligned with the organisationโs values: Passion, Integrity, Compassion and Excellence. Goals : Increase online visibility, community engagement, donor trust, and positive brand sentiment. 2. Establish and Maintain Official Online Platforms Website : Create or update an official website with information about the vision, mission, programmes, impact stories, donation options, and contact information. Social Media : Maintain active profiles on platforms like Facebook, Instagram, and Twitter to share programme updates, community stories, and engage with followers. 3. Content Creation and Management Share regular, positive content that reflects the organisationโs work (e.g., photos of soup kitchens, testimonies, educational events, cultura...